The Bill Lawrence Standard

When you encounter the name Bill Lawrence, you’re not just recognizing a designer—you’re acknowledging a creative force whose ideas have shaped the sound and design of modern music. Bill is well known for pioneering pickup designs and to authoring deeply insightful writings on tone and engineering. He is one of the few to have worked with the three large manufactures: Gibson, Peavey, and Fender. With Dan Armstrong in NYC, amongst many things, Bill did wiring for many players that included custom guitar pickups. His work spans designing an electric piano in Ireland, creating the stage sound for bands, to various guitars and other gear all over the world.  Bill Lawrence’s influence spans generations of artists, builders, and innovators.

Bill Lawrence is intrinsically linked to high-level design consultation. 

Today Becky and Shannon follow all of Bill's standards, calculations, and production methods in custom services for guitar pickups. 

We design custom products and can manufacture the design in our USA facility. 

We offer technical design evaluation for both your product and manufacturing process. 

We offer consulting for research and development and developing quality control standard procedures for your guitar accessory production. 

We offer musical instrument tuning and repair for Bill's designs. 

Bill is also known for his technical writing and educational services—especially through his foundational work in what he called Pickupology.

Pickupology is a term coined and developed by Bill Lawrence to explain the science of magnetic pickup design—blending physics, music theory, electronics, and player experience into a unique discipline. His writings in Pickupolog yare widely respected for their technical precision, visionary ideas, and educational depth.

• Demonstrating expertise: Bill’s writings are not just informative—they’re foundational to an entire field of musical electronics.
• Providing educational services: His published theories, articles, and lectures constitute a recognized contribution to design education and consulting.
• Creating a unique identity: No one else offers the same blend of deep engineering knowledge and practical musician insight that Bill Lawrence brought to his writings and services.

To learn more about our custom design services, technical reviews, and consulting, contact us at becky@billlawrence.com.